PF “Viola” became the winner of “Choice of the Country” in the nomination “Pharm Brand of the Year” for the third time

07.10.2026 | Natalia Kandybey

For the third year in a row, PJSC Pharmaceutical Factory “Viola” has received the “Choice of the Country” award in the “Pharm Brand of the Year” nomination. The company has been awarded this title for three consecutive years — in 2024, 2025, and 2026.

The winners are determined by the Analytical Center “Choice of the Country” according to the author’s “Consumer Preferences” methodology. During the rating, the characteristics of the brand and its representation in the market are taken into account.

Among the main evaluation criteria:

  • the company’s web resource;
  • pharmaceutical portfolio;
  • reputation and level of trust;
  • brand communication;
  • product availability;
  • quality and safety.

The recognition by “Choice of the Country” three years in a row confirms the key advantages of PJSC Pharmaceutical Factory “Viola”:

Variety of assortment. More than 400 names of medicines, dietary supplements, and medical devices in various release forms for patient adherence to treatment.

Product quality. Careful selection of raw materials, use of proven formulations, improved formulas, and strict quality control at all stages of production.

Safety and efficacy. Products comply with international GMP and ISO standards, which confirms their quality, efficacy, and safety.

Modern production processes. Equipment and technologies that ensure stable quality and reliability of products.

Availability. Viola products can be purchased in pharmacies throughout Ukraine and ordered online.

Consumer trust. More than 80 years on the market and millions of Ukrainians who choose Viola products to maintain the health of their families.

Viola Pharmaceutical Factory is a modern Ukrainian manufacturer that produces high-quality medicines, dietary supplements, cosmetics, and medical devices in accordance with the requirements of Good Manufacturing Practice (GMP) and ISO standards.

2024. 2025. 2026. Three years — three “Choice of the Country” awards.

The “Choice of the Country” award is an independent confirmation of leadership that inspires the team, strengthens customer trust, and opens up new opportunities for the development and promotion of Viola Pharmaceutical Factory. The team took the news of the award with pride, because it is evidence of everyone’s effectiveness and professionalism. It is extremely important for the team to know that their daily work is highly appreciated — it strengthens motivation, strengthens team spirit, and inspires new achievements.

— Oleksandr Chanchykov, Chairman of the Board of PJSC Pharmaceutical Factory “Viola”

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