PJSC “Pharmaceutical Factory “Viola” was included in the list of winners of the national business award “Choice of the Country” in the category “Pharm Brand of the Year”. The corresponding page with the list of laureates is published on the award website. According to the organizers, the Viola PF brand received this title twice — at the end of 2024 and 2025.
The analytical center “Choice of the Country” determines the winners according to the author’s methodology “Consumer Preferences”, which combines market assessment, surveys, and analysis of open sources. Every day, more than 30 expert analysts study the market using the “Consumer Preferences” methodology, analyzing more than 20 criteria and assessing the level of service to Ukrainians. This approach is designed to record the real choice of Ukrainians in a specific category. For the pharmaceutical segment, the Pharm Brand of the Year nomination testifies to consumers’ confidence in the efficiency and quality of products, supply stability and the manufacturer’s reputation in the market.
PF “Viola” is one of the leading national manufacturers of medicines, dietary supplements, medical devices, and cosmetic products. The company has been operating since 1945 and is one of the TOP-10 pharmaceutical manufacturers in Ukraine. The assortment includes classic pharmaceutical preparations and modern, innovative products that are presented in national pharmacy chains and are available to every Ukrainian.
Receiving the “Pharm Brand of the Year” award demonstrates the consistent, systematic work of the factory on product quality and brand strengthening even in wartime. A high result is based on the stability of production, compliance with GMP standards and a high level of service for partners — these are factors that directly form consumer confidence.
Two consecutive victories strengthen the market position of the Viola PF brand and open up new prospects for consumers, providing them with access to even better and more innovative solutions.
Reference: “Choice of the Country” is a national award that annually recognizes leading companies in their industries; information about the winners, in particular about PJSC “Pharmaceutical Factory “Viola”, is available on the official website and in the social networks of the organizers.
Author: Natalia Kandybey, Ph.D. in Pharmacy, Quality Director of the Viola Pharmaceutical Factory
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